BLI Blog

News from BLI & Other Curiosities

Conversational Marketing: Increasing Customer Engagement

Posted by Jason Garza on Oct 11, 2017

As a business owner, you undoubtedly understand the importance of marketing. What you may not be familiar with, however, is which marketing techniques work best. One marketing tactic that has proven itself to be of the utmost value regardless of the industry you are...

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How to Inspire Those Around You Like the True Leader You Were Meant to Be

Posted by Jason Garza on Aug 22, 2017

Even business professionals with the best of intentions often make the mistake of assuming that solid leadership is about one thing and one thing only: delegating responsibility. You’ve worked hard your whole life and you’ve ascended through the ranks...

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Don’t Fear Your Marketing Competitors. Learn From Them.

Posted by Jason Garza on Apr 28, 2017

Regardless of the products you’re trying to market, the audience you’re trying to cater to, or the industry you happen to be operating in, all businesses face competition. This is just a fact of life. But it’s important to realize that a competitor...

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Why Print Marketers Excel At Resonating With an Audience

Posted by Jason Garza on Mar 17, 2017

Any solid relationship, regardless of the type you’re talking about, has the core foundation of intimacy in common. This is true whether you’re talking about your relationship with your significant other, your relationship with your best friend, or even...

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The Major Qualities That Separate B2B And B2C Marketing Collateral

Posted by Jason Garza on Mar 7, 2017

When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect to properly open up a conversation with someone if you don’t bother to learn...

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Qualities That Brands With Longevity Share

Posted by Jason Garza on Jan 10, 2017

In the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing – keeping it around for the long-term is something else entirely. Creating longevity will rely in large part on your...

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